Your target customers
Who might your customers be? What do they “look” like and why might they come to you? The benefit of a ServiceMaster Clean Contract Services franchise is that the potential customerbase is huge. From retail and high street to commercial, the potential future customer targets for our franchise business are numerous.
The types of people you could expect to network with can vary from managing directors, general managers and business owners to facilities managers, estates co-ordinators and property managers and everyone in between. Tailoring your approach to those different customers targets will be important and rewards come from successfully appealing to a wide scope of contacts.
ServiceMaster Edinburgh have been looking after all our Edinburgh properties for more than 15 years. They always deliver an exceptional service. Their staff are carefully chosen and trained. The site supervisors are attentive and any issues are quickly resolved and dealt with in a professional manner to our entire satisfaction.
In addition to those customer secured at a local level, we have a central sales programme that seeks out regional and national opportunities for our franchise owners to fulfil. We very much stress that these central contracts are not guaranteed and nor should they be relied on. They’re “nice to haves” and serve as encouragement for securing contracts at a local level.