ServiceMaster Clean – 2020 in review

Back in 2019 when we were evaluating our brand and making decisions for 2020, we could never have predicted what was in store for our franchise in 2020.

That said, our brand has developed, our franchise owners have built resilient businesses that have stood the difficult trading conditions that the pandemic has brought upon the globe.

The very early part of the year in January and February, the brand operated as expected, delivering regular commercial cleaning services and carpet & upholstery cleaning.

In early Spring, news on the horizon was of the virus and we were able to communicate to our customers some changes required to ensure the businesses could operate safely, at distance and with enhanced hygiene measures in place to protect our employees.

As our franchise owners were able to adapt quickly, it meant that many customers were still able to receive the cleaning services that they have come to expect, and franchise owners saved much of their business through delivering services differently, but safely.

Our Contract Services franchise implemented heightened cleaning regimens to enhance the already stringent hygiene measures in place. Our Residential and Commercial Services franchisees introduced social distancing and paperless invoicing and payment.

Access to a specialist cleaning product effective in killing enveloped viruses helped restore customer and employee confidence as this product was used for on all customer premises for high touch points.

Whilst some franchise owners lost customers who closed their businesses and no longer required cleaning, some franchise owners reported new customers as they were more intent on ensuring that their premises were clean and hygienic and upped their cleaning regimen to guarantee this. Residentially, some customers chose to reduce the number of tradespeople entering their property, whilst others required carpet and upholstery cleaning to give their carpets and upholstery a much needed deep clean

In short, whilst 2020 proved to be a difficult year, utilising our support, ServiceMaster Clean franchise owners have showed new learnings and developed their businesses to survive in the new normal. As such, our brand has become more unified and much stronger.

All franchise owners are fully supported in all aspects of business not only by the franchise support centre, but also by the peer network of existing ServiceMaster Clean business owners.

Stronger together, ServiceMaster Clean Franchise.

All-year-round opportunity

An all-year-round opportunity

There are many great business opportunities out there and it’s important to consider whether you wish to operate to capacity all year round, or in seasons.

Seasonal work is great for those who undertake more than one venture or prefer a little time off to regenerate. However, all year round is great for those who require a constant, regular flow of income to give them their chosen lifestyle.

Whilst most businesses naturally have busier and quieter periods, a ServiceMaster Clean Franchise, is an all-year-round opportunity.

Whether office and commercial cleaning, or carpet and upholstery cleaning, both service types can be provided all year round.

Businesses have cleaning requirements all year round, particularly in the current climate to ensure that they remain both clean and hygienic. Individuals choose to maintain clean carpets and upholstery because if they look clean, they appear hygienic.

The nature of both businesses means that services can be delivered at any time or day of the week, so flexibility can be achieved if business owners desire it.

So, if you are looking for an all-year-round opportunity where no two days are the same, a ServiceMaster Clean Franchise may be exactly what you are looking for. Contact our friendly franchise recruitment team today on 0116 275 9005 for more information.  

The importance of a CRM system

The importance of a Customer Relationship Management System (CRM)

Whether you store customer data on a spreadsheet or via business cards, both are disorganised and likely a breach in GDPR.

If you are looking to get in to business, it’s a good idea to have thought about how you intend to store customer data to ensure that it is well organised and safe.

A CRM system can do this effectively for you, and also has many other benefits.

  • Data storage in compliance with GDPR
  • Data segmentation so that customers can be grouped
  • Anniversary and milestone tracking so they can be recognised
  • Lifetime and average value calculations so they can be recognised
  • Customer buying patterns so they can be remarketed to
  • Recording of contacts made so there is a contact history

& any, many more…

There are lots of CRM systems to choose from, so it’s important to choose one that most suits the requirements of your business.

If you decide to join our ServiceMaster Clean Residential franchise network, our franchise owners benefit from a complementary and exclusive CRM system so you don’t have to worry about finding and paying for your own!

For further information, contact our franchise recruitment team on 0116 275 9005 today

Ranked TOP 25 in Elite Top 100 Franchises

The Elite Franchise Top 100 Franchises is all about celebrating successes in British franchising by ranking applicants from 1 to 100. 

Despite the difficult trading conditions in the past year, we are proud to announce that the ServiceMaster Clean brand has ranked within the TOP 25 franchises in a solid position of #22 – three places higher than last year! You can view our ranking by clicking on this link. 

It is worth noting that securing a place in the rankings isn’t all about profitability and turnover, it’s also about the value added to the community and the franchise sector.

Our application included a complex write up of how our brand has developed over the year and what affect that this has had on our franchise network, customers and all stake holders alike.

Andrew Brattesani – UK Head of Franchising at HSBC was one of the judging experts and had this to say: 

“This year we have had to assess how business have had to proactively adjusted in response to closures caused by the pandemic. It’s been essential for entrants to demonstrate how they have pivoted their services. Despite the economic difficulties of this year, these franchises have prospered due to their proven business models and determination. 

Guy Strang, ServiceMaster Clean Contract Services Brand Manager had the following to say:

“In this difficult and unprecedented year, it is great to see that our hard work coaching our franchise partners through these unchartered waters has been recognised and we have moved up the Elite Top 100 rankings to #22. I am very proud of the way our network has adapted to the ‘new norm’.”

We are absolutely thrilled to be a part of a prestigious ranking and will continue to work on our franchise offering over the next 12 months to secure a spot in the 2022 ranking next year.

For further information on our franchise or our spot in the Elite Franchise Top 100, contact a member of our franchise recruitment team today on 0116 275 9005. 

HSBC Franchise Transformational Award won by ServiceMaster Clean Franchisee

Siva Kugathas, franchisee of ServiceMaster Guildford is a veteran in the franchising industry. He took over ServiceMaster Clean Contract Services Guildford in 2017, having already had a career in franchising for over 20 years with both KFC and Pizza Hut previously.

Siva now owns 5 licences within our office cleaning network and has plans for further expansion in the future.

Siva commented on winning the award:

I feel incredibly proud to be recognised as a winner in the BFA Awards. To me, they are the pinnacle of franchise industry awards and winning is the ultimate achievement. I always strive to be the best in what I do and a BFA award is the validation of this.

The awards are the flagship event in the franchising calendar, with nominees and winners, proving the business works ethically and in the best interests of franchisees and staff. This year the awards were postponed and held virtually, as the safety of everyone involved was of very high importance.

Pip Wilkins, CEO of the British Franchise Association, stated:

In little more than three years, Siva has taken an existing franchise unit and increased its turnover tenfold.

This is a fantastic achievement and it has also benefited people in the community as he has gone from hiring one supervisor to one office manager, one operations manager, three area managers, one sales executive and seven mobile cleaners.”

There are more franchise systems than ever before, showing that businesses are choosing franchising as an ideal model for them. The fact Service Master managed to win this accolade, when so many new companies are entering into franchising, is a testament to the company’s values and culture.”

Andy Brattesani, UK Head of Franchising at HSBC, said:

“From the offset, Siva was determined to double the size of his business in 18 months and this has paid off.

It was fantastic to hear from the Franchisee Transformation finalists and learn about their journey into franchising. Service Master impressed the judges with its passion and devotion to customer service and maintaining relationships with the existing client base.

It’s been a difficult year for all businesses, so we are pleased to see members of the franchise community thriving, having adapted to operate successfully despite the difficulties thrown their way.”

Siva was helped by members of the marketing and operational teams with his entry and managed to stave off competition from three other shortlisted companies to claim the prize.

If you’d like to join an award winning franchise network, contact our team today on 0116 275 9005 to discuss available territories

Proud business owner scoops THREE network awards

Owner of ServiceMaster Clean Contract Services Durham & Teesside, Chris Blewitt picked up three awards at the annual ServiceMaster Clean Contract Services Award Ceremony this year, ‘Rookie of The Year’, ‘Growth Award for Turnover Greater Than £100,000‘ and ‘Recommending a New Franchisee’.

The Rookie of The Year award is given to those who are new to the ServiceMaster Clean brand and have performed to a high standard and grown successfully in their first few years of trading.

Chris won the Growth Award for having grown his turnover by over £100,000 during 2019. This is a fantastic result from Chris and his team to reach a turnover of this high.

A brand-new award that ServiceMaster Clean Contract Services issued this year was the ‘Recommending a New Franchisee’ award, which was given to Chris because he recommended another individual, Asim Sibtain, to buy a franchise and the sale was made in August this year.

Chris Blewitt, owner of ServiceMaster Clean Contract Services Durham & Teesside said;

I am delighted to have picked up the 3 awards at the recent ServiceMaster Clean Contract Services awards ceremony. In particular, it was great for us to be awarded the ‘Rookie of the Year’ for the best new coming business. It is a credit to the hard work of our team. Starting as the first brand new franchisee in almost 10 years was a bit daunting but with a lot of hard work and the support of ServiceMaster, in less than 3 years we have built a sizeable business from scratch with significant plans for growth in 2021”.

We look forward to seeing Chris’s business grow and with his attitude and work ethic, we’re sure these won’t be the only rewards he’ll receive while owning a ServiceMaster Clean Contract Services business.

Prospect Franchise Certificate

As founding proud members of the British Franchise Association, we are pleased to share their Prospect Franchise Certificate, a free course designed to help you to feel fully prepared ahead of embarking on your new journey.

The British Franchise Association (bfa) is the source of impartial information on all things franchising. It’s the self-regulatory body for the ethical franchise sector, setting and maintaining standards which are respected around the world. 

The popular business model of ‘self-employment with support’ is favoured by many, and the course shares with you the hints and tips of becoming accepted in to a franchise so that you can start your new business.

Joining a franchise is a huge lifestyle choice, it’s a commitment over a term of 5 years (in the case of our franchise) where you will devote your working hours solely to the business to help it to thrive. There is a lot of hard work involved, so you’ll hear what franchisors look for in franchisees so that you can prepare and are aware.

Click this link to be directed to the Prospect Franchise Certificate

Upon completion, we’d love to hear about your experience studying the Prospect Franchise Certificate and further assist you to continue your journey in becoming a proud franchise owner with our brand.

Contact our franchise recruitment team on 0116 275 9005 for our network availability and next steps