ServiceMaster Clean Residential – Record breaking figures

Servicemaster Clean Residential is our B2C business opportunity where franchise owners deliver residential carpet, upholstery, rug and hard floor cleaning services to domestic customers within their designated territory.

Due to the nature of B2C, this means that franchise owners don’t go out to generate their own work through prospecting and building relationships, but more on generating interest around the brand to inspire customers enough to buy.

We appreciate that this is a large task, so we help through providing our franchise owners with our brand of course, but also a National website for our services and a national promotion fund to be used to generate interest locally for franchisees.

As such we are pleased to report that YTD for 2021, we have seen 13% more visitors to our website. This means that 13% more of the population interested in our market, our interested in our brand.

This is a great marketing statistic to achieve, but not only are we more visible to our customers, but a HUGE 45% more customers contact us to enquire further.

It truly does show that Servicemaster Clean Residential is a great brand to be a part of to attract residential customers.

How do we do it? 

  • We have a specialist digital marketing team who are responsible for the marketing activities drawing interest to the brand
  • We work with franchisees on an individual basis to achieve their local marketing objectives
  • Every franchise owner studies marketing as part of their training academy
  • We undertake national marketing on behalf of our franchisees
  • Our websites and social channels are updated regularly

So if you would like to grow a residential cleaning business, but are concerned about getting your business visible infant of the right customers, then look no further for our franchise opportunity has all you require to offer.

Contact our franchise sales team on 0116 275 9005 / to discuss our investment in to marketing and how it can benefit you as a franchise owner of Servicemaster Clean Residential 

Contract Services Mercia wins the Franchisee of the Year Award for 2020

The Marion E Wade Award (Franchisee of the Year) is the most prestigious award ServiceMaster presents and is the pinnacle of achievement for a franchise within the company.

The award was given to Kevin this year as him and his team displayed the highest achievement in pursuit of excellence and professional management in the ServiceMaster tradition.

Kevin has been trading as ServiceMaster Clean Contract Services Mercia since November 2008 and has grown to become a multi-million-pound business in that time, purchasing new local territories along the way.

The business cleans over 140 offices, medical centres, schools and warehouses across the East and West Midlands and employs over 300 cleaning staff to complete these regular jobs.

Kevin said –  “We are particularly proud to receive this award in 2021 when we have all faced very difficult challenges due the Covid -19 pandemic. Our management team and all their support workers have really stepped up to the mark this year. It is due to their efforts and dedication that we have been able to not only service our loyal customer base but also grow our business in this difficult business climate”.

Guy Strang, ServiceMaster Clean Contract Services Brand Manager added,

“Kevin is a model franchisee that is always looking to improve and expand his business in any way he can. I’d like to personally congratulate Kevin on winning the Marion E Wade Award and look forward to seeing what the future holds for him and his business.”

If you’d like to be a part of a world-renowned franchise where greatness is recognised, contact our franchise sales team today on 0116 275 9005 / for information on our limited remaining territories and future academy dates