Marketing – How to get customers
One of the most common concerns when going in to business is how to get customers. A benefit of teaming up with a franchise such as ServiceMaster Clean is that worry is quashed! We already have a well-established brand, undertake national marketing activities and support you in undertaking local marketing activities. All to help you to bring new customers on board both at launch, and continually.
The Brand is the Sun
The ServiceMaster Clean brand has been established in the UK for over 60 years. Our logo and brand colours are easily recognisable and are consistently used in all of our activities. Why? Because it helps us to create brand recognition through repeatedly sharing our brand assets. When our brand is recognisable, many consumers associate the services that we offer with ServiceMaster Clean and as such, enquire with us.
This is something that you may not benefit from if you didn’t join a franchise such as ServiceMaster Clean. We undertake marketing activities on a national level to bolster the effectiveness of local advertising. As such we invest heavily in our website, social media, and more recently in to our e-commerce platform, so that consumers can find us and buy from us more easily.
Local marketing is often the most daunting bit for new franchise owners, but not for new ServiceMaster Clean franchise owners. During your onboarding we meticulously plan your marketing launch to attract customers for when you open. During your training you learn about marketing and how different marketing activities help to create brand awareness to attract new customers, brand recognition to retain new customers and brand advocacy to encourage your customers to review you positively and recommend you to others.
ServiceMaster Clean is a franchise opportunity where previous business experience is not necessary. That being said, we can’t expect you to market your business without a helping hand. Within our team of franchise professionals, you will work closely with the whole marketing team and in particular your ServiceMaster Clean marketing manager to build a local marketing plan, update your website, create any marketing material and to generally support you in marketing your services to your local customers.
ServiceMaster Clean is a sales and marketing franchise opportunity. As such our commitment to marketing is huge as it plays an essential part in helping to grow your business.
Find out more about our marketing efforts by speaking with a member of the team today!