Much of the ServiceMaster Clean Contract Services model is based on not only attracting, but retaining clients.
But why is it important to retain clients?
That’s because the lifetime value of a client is greater in a ServiceMaster Clean Contract Services business because of regular recurring income. It is very much a numbers game of attracting and servicing more clients each day, week, month makes reaching targets easier and much easier to predict.
Having regular recurring income allows you to better manage staff levels, resources and investments. There are suitable systems in place to monitor these factors helping the business owner to make data informed decisions. Data informed decisions can be lower risk, preventing costly and poorly timed decisions.
How can you retain clients?
- Understand clients needs, meet and if you can, surpass them
- Learn from mistakes
- Ask clients for their feedback and act upon it
- Reward loyalty
- Provide excellent customer service
- Don’t become complacent
All of the above points are thoroughly covered in our ServiceMaster Clean Contract Services franchise training academy. With continuous support throughout.
If you’d like to build a scalable business through building and retaining a customer base, we’d love to hear from you. Contact our friendly franchise sales team on 0116 275 9005 / email@example.com for territory and training information