Your target customers
Who might your customers be? What do they “look” like and why might they come to you? The benefit of a ServiceMaster Clean Disaster Restoration franchise is that the potential customer base is huge. From domestic to retail and high street to commercial and healthcare, the potential future customer targets for our franchise business are numerous.
The types of people you could expect to network with can vary from managing directors, general managers and business owners to facilities managers, estates co-ordinators and property managers and everyone in between. Tailoring your approach to those different customers targets will be important and rewards come from successfully appealing to a wide scope of contacts.
In addition to those customer secured at a local level, we have a central sales programme that seeks out regional and national opportunities for our franchise owners to fulfil. We very much stress that these central contracts are not guaranteed and nor should they be relied on. They’re “nice to haves” and serve as encouragement for securing contracts at a local level.